If you’re searching for a wine shop that blends curated excellence, boutique charm, and legacy-level credibility, look no further than Perry’s Fine Wines & Liquors Palm Springs. Now nominated for USA Today’s 10Best Readers’ Choice Award 2025 for Best Wine Shop, Perry’s is turning heads from Carlsbad to Chula Vista, drawing San Diego wine lovers out to the desert for something special.
The nomination honors not just a retail experience—but a cultural shift in how we buy, enjoy, and connect with wine. Known for its hand-selected bottles, intimate service, and 90-year heritage, Perry’s is quickly becoming the go-to wine destination for Southern Californians with taste.
Whether you’re planning a wine weekend or just want to support a shop that values passion over profit, Perry’s Fine Wines & Liquors offers more than a bottle—it offers a story in every pour.
A Historic Wine Legacy Lands in Palm Springs
The name Perry’s has been synonymous with quality since 1934, when Bert Perry first opened the flagship store in Provincetown, Massachusetts. Now, with its Palm Springs location, co-owners Charlie Greener and Billy Marshall have brought that legacy west—introducing San Diegans to a new era of wine retail.
“At Perry’s, we don’t just sell wine, we add joy to life’s moments,” said Greener. “Whether it’s finding the perfect bottle for a dinner party or discovering a new region you’ve never tried, we see ourselves as purveyors of joy.”
The shop opened in 2024 and quickly built a reputation as one of the most welcoming and refined wine shops in Southern California. For residents of Oceanside, Escondido, and Carlsbad, it’s a perfect reason to head east and explore something exceptional.
What Makes Perry’s Different from Other Wine Shops?
While large retailers rely on mass inventory, Perry’s takes a boutique approach. Every bottle is hand-selected, every label has a story, and every customer is treated like a guest—not just a transaction.
The nomination by USA Today’s 10Best Readers’ Choice Awards recognizes this commitment to quality. This award isn’t about the biggest—it’s about the best. The panel of hospitality and wine experts look for shops that serve as true community anchors with memorable, personalized experiences.
“This nomination isn’t just about us,” said Marshall. “It’s a celebration of the vibrant, evolving wine culture in Palm Springs, and we’re honored to share the spotlight with Canopy Wine Lounge and others shaping this incredible scene.”
Perry’s is already part of a larger movement transforming Palm Springs into a premier wine and food destination—one that San Diego locals are now starting to discover.
A Desert Escape for San Diego Wine Lovers
A weekend trip to Palm Springs is always a good idea. But now, wine aficionados from San Diego County have a whole new reason to visit.
Perry’s offers more than just inventory. Visitors will find rare vintages, emerging producers, and personalized service that rivals the best wine bars. It’s the kind of shop that feels like a recommendation from a trusted friend—knowledgeable but never pretentious.
The store is open Thursday through Monday, with smart summer hours: 9 AM to 1 PM and 4:30 PM to 7:30 PM, perfect for enjoying the desert without the midday heat.
Planning a wine tasting itinerary? Pair a visit to Perry’s with Palm Springs hot spots like Workshop Kitchen or Eight4Nine. Or head next door to Canopy Wine Lounge, also a 2025 nominee—for Best Wine Bar.
How to Vote for Perry’s Fine Wines & Liquors
Supporting Perry’s is simple. Anyone can vote once per day until Monday, July 21, 2025, at 12:00 Noon ET on the USA Today 10Best voting site. Winners will be announced on Wednesday, July 30th, 2025.
It takes just seconds, but your vote helps uplift a small business that’s built on decades of passion, service, and community.
Wine lovers across San Diego, Carlsbad, and Chula Vista now have a boutique wine shop worth the road trip. Perry’s Fine Wines & Liquors Palm Springs is more than a nominee—it’s redefining what it means to shop for wine. Don’t miss your chance to help it earn the national title it deserves. Vote daily through July 21st and raise a glass to a shop where every bottle has purpose and every visit feels like home.
