The ultimate San Diego festival experience is back — and it’s shaking up the coast like never before. The 16th Annual San Diego Spirits Festival returns to La Jolla with world-class spirits, pulsating live music, and an immersive cultural celebration that transforms the Museum of Contemporary Art into a full-sensory playground.
This is not just an event — it’s where cocktails meet coastal luxury, attracting festivalgoers from across Chula Vista, Escondido, Oceanside, and Carlsbad. From unlimited tastings to celebrity performances, this is the can’t-miss event for San Diego’s most spirited crowd.
Coastal Celebration Like No Other
La Jolla’s picturesque coastline will be the stage for a festival that blends art, music, and mixology into one unforgettable weekend. Whether you’re a seasoned cocktail connoisseur or simply love a great party, the San Diego Spirits Festival is designed to entertain, elevate, and inspire.
Guests will stroll into the Museum of Contemporary Art with a drink in hand, surrounded by art, oceanside views, and vibrant energy. Belly dancers and samba performers ignite the crowd with dazzling movement while Jason Jenkins sets the mood with smooth Latin guitar.
“This isn’t just a festival — it’s a full sensory experience.”
Music That Moves You: George Pajon Jr. and Andrew Cole Take the Stage
Headlining this year’s San Diego festival are music icons George Pajon Jr. — Grammy-winning guitarist for the Black-Eyed Peas — and acclaimed Canadian vocalist Andrew Cole. Their unforgettable live show will bring high-octane energy, fusing Latin rhythm and rock edge to keep the crowd dancing all night.
With the music as a heartbeat, the festival flows like a perfectly mixed cocktail — bold, surprising, and always smooth.
“The beat of live music pulses through the air…
and then — George Pajon Jr. of the Black-Eyed Peas
and Andrew Cole take the stage for a show you’ll never forget.”
Unlimited Tastings Meet Curated Cuisine
One of the most buzzed-about parts of the San Diego Spirits Festival is the unlimited tastings. Dozens of top-tier and emerging spirits brands will pour everything from craft gin and barrel-aged whiskey to rare tequilas and global aperitifs.
But it doesn’t stop at the bar. Pair each pour with delicious gourmet bites selected to enhance the tasting experience — think oysters, charcuterie, artisanal sliders, and seasonal small plates.
“🍸 Unlimited tastings from leading spirits brands
🍴 Delicious bites to pair with your pours”
For locals in Chula Vista or Escondido, this is a rare chance to sample elite flavors without leaving the coast.
Art, Movement, and Immersive Luxury
Held inside and around the Museum of Contemporary Art San Diego, the event merges the sensory joy of sipping with the visual delight of modern art and live dance. Samba dancers electrify the outdoor stage while a belly dancer weaves between elegantly dressed guests, creating a moving exhibit of global flavor and style.
The vibe is elevated, creative, and totally coastal — a uniquely San Diego twist on festival culture.
“Welcome to the 16th Annual San Diego Spirits Festival — where world-class spirits, culture, and coastal cool collide.”
Don’t Miss Out — Tickets Are Moving Fast
With its unbeatable combination of live music, luxury tastings, and oceanside atmosphere, the San Diego Spirits Festival is selling fast — and for good reason. Each year, the event sells out thanks to its loyal local following and destination appeal. Whether you’re coming from Oceanside, Carlsbad, or right here in La Jolla, this is the weekend to mark your calendar for.
Visit SanDiegoSpiritsFestival.com to purchase your tickets today.
There’s no better way to savor summer than by joining fellow locals and luxury lovers at the San Diego Spirits Festival. With its artful setting, all-access tastings, and star-powered entertainment, it’s the premier San Diego festival experience you don’t want to miss.
